The diocesan theme for Advent 2018 was Awaiting the Good News.
Throughout the season the communications team offered encouragement, inspiration, hope, and joy via diocesan social media, The Catholic Sun, and Syracuse Catholic TV. Offerings include weekly video reflections by Bishop Cunningham, written reflections in the Sun, a reflection on what it means to 'await the Good News' by Fr. Jason Hage (and more!)
Graphics
Graphics were created and sized for sharing on social media and available to parishes for use on their websites, social media, and weekly bulletins. Parishes were offered desktop wallpaper, Instagram/Facebook/Twitter profile pictures and cover photos, memes and more.
Video
Bishop Cunningham offered a reflection for each week of Advent:
Awaiting the Good News: Reflection for the First Week of Advent
Fr. Jason Hage offered a reflection on what it really means to 'await the Good News' during the season of Advent:
We also offered four reflections given by young adult Catholics answering the question "Why I'm Catholic:"
Awaiting the Good News: Why I'm Catholic
Finally, Catholic School students sat down with Syracuse Catholic TV and shared their version of the Christmas story:
Kids Present...the Christmas Story
All of the above offerings were pushed out to faithful via diocesan social media and the weekly diocesan email newsletter (see links below):
The average open rate for the emails above was 28% and the average click rate was 6%.