#MyVocationStory

Objective

Promote the Office of Vocation Promotion through powerful and candid video testimonials given by members of the Vocation Promotion Team.

Goals

1. Introduce faithful to the members of the Vocation Promotion team
2. Encourage, inspire, and motivate young men discerning a call to the priesthood
3. Foster and nurture a culture of vocation promotion in parishes and schools
4. Generate buzz leading up to National Vocation Awareness Week
5. Promote the newly-redesigned vocation promotion website
6. Generate awareness of and increase following of new vocation promotion social media accounts (Facebook and Instagram)
7. Further our mission of promoting vocations to the priesthood as outlined in the diocesan strategic plan

Watch all seven #MyVocationStory testimonies below

Campaign Details

Video testimonials were distributed via the following digital platforms:

• Facebook: video files were uploaded to the vocation promotion page
• Instagram: 45 second 'teasers' were shared two days before the full video was uploaded to generate buzz (also shared on Facebook page)
• YouTube: videos were uploaded to the Syracuse Catholic Television YouTube channel (view playlist here)
• Diocesan weekly email newsletter (see example here)
• Weekly internal email to all clergy/staff, parishes, ministries, schools

The following hashtags were used: #MyVocationStory, #VocationsSyracuse

Links to Vocation Promotion Social Media Accounts

www.facebook.com/vocationssyracuse

www.instagram.com/vocationssyracuse/